I agree, Julie shared a good point.
Work with other people - they'll think 'What's in it for me?' - so come up with benefits for them. For example, if you work with a charity to help them raise funds. What goes around comes around. You'll be rewarded in some way because that's the law of the universe. God is a rewarder.
Why do your current customers buy your album? Think along this line and you can target more of the same people. How do you make them feel (emotions)?
Is there something entertaining that you can do to be positively newsworthy? The press wants to entertain their readers. Any local news/events you can tie in with your album?
Hope it helps,
Alexander
Marketing Architect
Lifetimeideas.com - Outrageous!