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Old June 24, 2003, 10:28 AM
Andy Frain
 
Posts: n/a
Default Come off it guys... lets get real!

This long in the tooth, more experienced sales guy than he wants to really admit, wants to put that cat amongst the other 'no spring pigeons' in this thread:o)

Whilst its fun to look at these answers from your perspective... what they are really saying to you is they dont trust your sales proposition.

When selling to business owners... they have heard it *all*.

And at the end of the day you are still asking them to spend their hard earned money UP FRONT with NO GUARANTEE of any success.

Although they have agreed to talk to you, the fact is this is still the basis of which you are selling to them (You take all the money ... with no guarantee of success for them)

We also happen to be in an economic slump... not least contributed to by offline businesses throughout the world spending millions (if not billions) collectively on web sites that have provided diddly squat in terms of profits

(Another example of an upfront cash take from business owners with no guarantee of success)

This is on top of every business owner being bombarded with every type of sales proposition imaginable as a result of times getting tougher... oh and dont forget the impact of the information age which means slaes propositions of every type now hit them faster and from more angles than ever thought imaginable just a short while ago.

Is it any wonder it is getting harder to sell *anything*? Let alone something that has a model that keeps insisting the business owner has to put his hard earned cash at risk as a *prerequisite* to doing business.

There's a New reality of selling brewing. Times have changed forever. It's certainly going to become increasingly harder than ever to make the old rules work.

I look forward to the replies my fellow 'no spring pigeons'

Regards
Andy




The New Reality of Selling in the Information Age