You stated -

> But, so far, I've not seen a sea change in
> either people or the methodology by which to
> build a successful appeal to them.

> There are new techniques of breaking through
> the noise and overcoming skepticism, in
> response to what is happening. But, having
> done that, at the end of the day you are
> still face-to-face with a human being.

You are correct. It takes very similar ideas and creativity to sell a battery powered hand fan with the customer's logo on it today, as it did to sell the old "Funeral" fan of a century ago.

But, thanks to the internet, I can sell both of those products to customers all across the US and beyond. And, I can email their digitized logo to the supplier across the US or across the Pacific in the same hour, cutting the delivery time needed.

Very few special products have disappeared completely, but some, including ashtrays, book matches, and ice picks have dropped to serving only niche markets. Meanwhile, the old hand fans are more popular than ever.

Dennis Bevers


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