Hi Michael,

An exciting start to your message! I bet not too many people can boast that they began their message with the suspense of a MURDER scene. :)

I liked what you said as well about the MATRIX. A lot of people LOVED that film. I have a friend who raves on and on about it. :)

I think there really are parallels between a good film and a good ad. More than I even realized before.

And Herschell Gordon Lewis was actually even more successful at making films than I realized. After posting the message I did before, I looked up some more stuff on Herschell Gordon Lewis. I also have a friend who's a big film buff, and I sent him some email, asking him about HGL. My friend knew ALL about him.

H G Lewis was credited with having STARTED the "gore" genre in horror movies. Now, I am NOT a big fan of gore, to be honest. I try to avoid horror films in general. But he did start a trend, and H G Lewis has a BIG cult following among movie afficianados because of his films from the 60s and 70s.

And while they were cheap B-grade horror flicks, I also read that they made a LOT of money.

He made them on the cheap, but he also found a devoted audience who were willing to pay to see what he had to offer.

I've only seen one H G Lewis film. I'm a little bit embarassed to tell you the title. It's called "She-Devils on Wheels." It's about biker chicks - I don't remember much beyond that. I rented it a long time ago on video, when I was still an undergraduate student.... :) Purely for intellectual and artistic purposes, of course!

But the thing is, in reality, H G Lewis was a SUCCESS in making films - both as a business (his films were generally quite profitable), and in forming a "legacy."

And when it comes to copywriting, he's been quite a success too.

Which makes you think that there certainly must be a connection. :)

But I think the bottom-line here is that, if you have a devoted market, you can make a profit.

H G Lewis made good profits with his cheap B-grade horror flicks.... The key was that he had a hungry market, and he gave them what they wanted!

Best wishes, :)

Dien Rice