Hi Matt,

After spending many years in the Newspaper industry...

Newspaper Advertising is way too Costly...

And in most cases Ineffective unless you have Unlimited monies to spend like the Big companies...

If you're interested in Getting a Great ROI on minimal funds...

Use Jay Conrad Levinson type methods...

Guerrilla Marketing Books down the page...
http://www.gmarketing.com/store/

A Great SowPub thread to review on the topic...

Getting to Business Owners Cheaply...
http://www.sowpub.com/forum/showthread.php?p=16078

If you're willing to invest a little money...

There's some Excellent Offline small business consulting related info throughout the WSO Forum amongst other Great Money making ideas...

And a little spying & brainstorming...

Don't mean to send anyone to another forum... Although we haven't seen http://entrepreneurshotsheet.blogspot.com/ in awhile...

Dien must be too busy...

Definitely some Golden Hotsheets worth reviewing...
http://www.warriorforum.com/forum/forum.asp?FORUM_ID=15

Phil