Most of those type of Lists and databases are usually available in Larger cities too...

And many Turn those Lists into much more than Lead Generation...

Simply by Re-Creating that info into Avery Label Hotsheets and Marketing them to multiple businesses and more...

Regarding Readership and the newspaper industry...

In Canada we usually use Sept/Oct... And setup Mega Sampling programs to increase Circulation Figures...

To get the Circulation Numbers up and ready for the Annual Newspaper circulation surveys & audits...

It's just part of the whole Newspaper circulation business and the marketing of newspapers...

Unfortunately... Advertisers don't usually get what they pay for as Readership is full of Unknown mysteries...

As we all know the internet is Changing Newspapers in all sorts of ways...

Which leads to Unlimited ideas and opportunities for Anyone to develop Niche newspapers online & offline using Creative advertising/affiliate type business models... Which many are doing...

A few newspaper industry resources and info... Might give some a few ideas...

http://en.wikipedia.org/wiki/Newspaper_circulation
http://www.nadbank.com/
http://www.naa.org/Resources/Publica...08-Jan-31.aspx
http://www.naa.org/docs/TrendsandNum...-Reach-new.pdf

Phil