Networking can be a powerful way to grow a business, if you do it right. The problem is, most people network pretty much at random. Even most networking groups are pretty random as they relate to your business and the types of people who become your customers.

Here's an article I wrote a while back with a slightly different twist on traditional networking solutions: Tightwad Networking for maximum referrals. In a nutshell, the point was to remember that when networking, net comes before work. So, one key to effective networking is to first gather in your net those people who best match your customer profile AND who know other people who fit your customer profile.




Tightwad Marketing: lots more small business marketing articles, all free!