My sister teaches people how to make candles and so I know a bit about it. I liked your idea of a romance site.

You said 95% of women buy candles. Now find some statistics which show that women love candle. Than develop a site for males only - a romance site - explaining the males that women love candles and it would make a terrific gift. This way you differentiate yourself from other candle makers. You target males - while others target females.

You could also jv with a local card store to sell your candles (my sisted does that). Candles is a novelty item - and sell really well in card stores.

The candle a month club idea is really nice. Has some potential.

One more thing you could do is offer some card or a certificate or something with the candle - which says why this candle is good. A poem with a candle increases sales. A love story in which a male gives his lover a candle will work great too. My sister started packaging the candles as a gift item and added the 1 page unfolded cards in it - and her sales increased dramatically.


Do you know the story of the genius tailor?