I agree, it was when you mentioned widgets my radar perked up. Just curious, do they have a formula for judging what the market saturation value is for a product before they launch? ie, can you determine the final value of an info product about "rearing goldfish for profit" against "start a telephone sanitising business" ?
> Seeing as Ben Suarez is a mailorder guy, I
> suspect his results are based on mailorder
> testing - space ads and direct mail pieces.
> And are based on price testing - where the
> sales copy stays the same but only the price
> changes.

> Items sold via retail outlets (like Coke)
> would be a different kettle of fish.

> Michael Ross