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Old August 14, 2003, 05:48 AM
Tom B.
 
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Default My favourite marketing resource.

Hi everyone,

Thought I would post my favourite marketing site.
What makes this so brilliant in my opinion is the case studies.

They test and document various metrics and strategies.

You get actual results.... the failures and successes of different companies in various endeavours. Talk about a working model of success.

Click on the library free to read articles on the top left hand side of the page, then go back and subscribe to their free newsletters.

http://www.marketingsherpa.com/

And lastly, check out this ultra slick marketing "game" Lexus have:

http://lexus.teamoneadv.com/minorityreport/

Based on the film, The Minority Report....this is a very smooth impressive interactive game.

That's all from me.

Cheers
Tom B.