Specializing is so important yet for some reason doing it brings up so much fear. (I've been there myself).

I was afraid to let go of the life and career part of what I love to do. I let go of even talking about the career stuff a few years ago. And through some recent work I've done on my business, I realized I had to let the "life" part go, too.

So I tried it for a while... just highlighting the business part of what I do. And you know what? After the first time I introduced myself with just the business peice, people came up to me after the meeting and asked me if I do career coaching or work with teams.

That situation has happened a few times in the past few months. Enough so that now I am interviewing referal partners who just do the career coaching/assessment/resume part -- which I dont' enjoy doing so much. (I prefer doing the "finding your ideal career part)

And I found a team coach/consultant to partner with, too!

So the lesson I've learned is that that specializing helps grow businesses and businesses support bases. I can "grow" my business products later, but I have to start by specializing in something "first". (hit on head) Now isn't that what I've been working on with my clients!?


Elevating Your Business