> I recently attended an AMA (american
> marketing association) meeting on why the
> dot.com failure took place and what to learn
> about it.

> That build it and they will come was one of
> the items on the list.

> Another is that there was so much cash
> comining in and it got wasted.

> There were others of course.

Absolutely.

The biggest problem I see with remote type businesses like e-commerce and mail order is the lack of finding and developing a single profitable product. It all starts with being able to sell one thing at a profit. Companies typically waste their resources trying to sell a wide variety of products across a wide front. They fail to gain a significant profitable breakthrough with any of their products.

Take care,

Mike Winicki