As Michael said: carve your niche.
That niche maynot be some different occupation. It can simply be something you do differently. Something that differentiates you from other consultants.

Maybe you are willing to travel to other locations. Maybe you are really good at bringing out peoples thoughts... there are some consultants who charge top dollars that do nothing but ask questions. They dont give solutions - but just probe into your minds and ask questions which you have to answer. Maybe you could be like them if you are good at interviewing.

Secondly never decrease your prices. I dont agree with Michael that many startups cant afford to pay for consulting. I have seen people who dont have money to pay rent yet they buy 1000$ worth Jay Abrahim stuff.

So if you can churn out good quality work, money will automatically come.

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Your site review: the newsletter just says signup to receive free ebook. Which free ebook? What does your newsletter have that other newsletters dont? Whats the USP?

And one thing that lacked is testimonials. For newsletter as well as your services. Dont expect people to go to another page to read what others say about you. Bring it out in front.

I saw a link to womens biz. You could make yourself stand out by only consulting to women biz. You can be the "Women help Women consultations." That will make you stand out. That will buy you space in peoples brains. Next time some womens organization wants a consultant - they will give you a call.

And try to add some free stuff to your site. Some free articles. Tips. Whatever. Whatever that can make me stay at your site longer. And that can show me how good you really are in consulting.

Maybe you could be different here - get some of your clients permission - and add the whole client consultation session in audio format to the site. Show people the whole enchilada. Show then what they will receive.

Help people make a wise decision choosing you.

Also there are 2 links - pre startup and small business -that link to a same page. I would take out 1 of the links.

Specialize in either pre startup consultations or small biz consultations.

I would be more inclined towards small biz consultations because that way I can have 1 client come over to me again and again. While in pre startup - once their companies are set - they will go find some one else.

But dont try to be both together.

And most of all educate prospects. Educate all your visitors what you can do for them. Tell them step by step - how you will guide them. Reveal all the steps. Something like: 1st session - we will brainstorm on how to save your firm more money. 2nd session we will brainstorm on how to develop your USP. 2rd session we will brainstorm on how to increase revenue. 4th session we will brainstorm on how to get repeat clients.

Reveal all such steps you take in consulting. And if possible - get testimonials for each step.

Best of luck.


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