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Old August 28, 2003, 01:47 AM
Jesse Horowitz
 
Posts: n/a
Default Re: Multiple Sales Letter question

Hi Andras,

I'd definitely have a different site for each sales letter. The more choices, the more confusion. I would also venture to guess that you have one product which would be a logical front end to the funnel, and then use the others as back end for your existing customers. By doing it this way, you'll likely get a higher conversion rate on all three.

Best,

Jesse

> I have three main sales letters on my
> site...
> One is for a Trading Course and one is for
> 1-year coaching AND one is for a Special
> bundle(for both).
> Is this a bad idea? I realize that sales
> letters and web-sites need to be focused but
> I like to offer a variety of choices. I felt
> that I could emphasize each on a separate
> sales letter. What is the opinion of
> experienced marketers here?