6 pages of Excellent reading...

Some interesting business lessons and ideas...

Careful reading on their business model and Growth plans just might give you a few Duplicatable ideas in multiple Niches & industries...

The Customer is the Company
http://www.inc.com/magazine/20080601...e-company.html

Bet some of these Popular Searches could Do very well Blended into misc. Specialty products, Merchandise & ideas...

Just Get Creative with a caution towards Trademarks and Patents...
http://www.seomoz.org/popular-searches/index/2008-05-27

Phil