Sounds like the startup of another possible Life Lock success story... Slowly going down hill...

We once thought was a Great Affiliate opportunity... Not so much any more...

Definitely some lessons to learn...

The Smart Hyped up Advertising and other issues are slowly catching up...

Identity protection ads come back to bite LifeLock CEO
http://www.boingboing.net/2008/05/22...rotection.html

Life Lock Scam... Lots more Good stuff to read on Life Lock in Google...
http://www.google.com/search?hl=en&c...Search& meta=

The Very Organized Hit Job On LifeLock
http://www.techcrunch.com/2007/06/17...b-on-lifelock/

But of course Problems can Lead to Fresh new ideas... With some Creative brainstorming...

LifeLock: LifeLock Identity Theft Service Comes Under Fire
LifeLock charges $10 a month for fraud alerts, but all three major credit bureaus allow customers to do this for free...

http://www.newsoxy.com/053008/lifelo...ticle10916.htm

Keep in mind Lots of Identity theft information is available for Free...

But there's a Huge marketplace potential for Paid for Identity theft information and Services...
http://www.google.com/Top/Society/Crime/Internet_Crime/

Phil