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Old June 14, 2008, 02:37 PM
Adman
 
Posts: n/a
Default Re: Videos for local businesses?

In THIS business climate, I don't think biz owners will want to pay for a Video.

Ask your friend to consider creating her own product to sell where she can keep most of the profits instead of just a commission.

In fact...even though the economy is down...people are still "moving". Last year at this time (June) we averaged 160 homes a month being sold. This year we average 60 BUT...there are still 120 (average) people MOVING (Home Buyers and Renters)

So...see if she'll consider setting up a "Coupon Mailing Program"....where you make a Coupon for each business, insert them into an envelope and mail them to a List of 'NEW MOVERS".

Businesses and Professionals WILL Pay to reach these "New Movers"!

At least 95cents each (x 100 per month = $95/mo x 30 = $2,850 a month and...the cost is about $1 per name ($100)

A Co in the Cleveland area has been doing this for FORTY FIVE YEARS.... charges $120 for 100 Coupons and gets people to pay month after month... year after year.
http://www.communitysurvey.com

She could make up a few samples...sell people on paying 1st and last of a 12 month agreement (or just get first month in advance plus a $100 set up fee ($220) and she can get going.

Get "New Mover Names" from Melissa Data.com

The Coupon OFFER has to be good. No "10% Off" thingees. "FREE Pizza!" "5 Garments Cleaned FREE!" "FREE Dozen Donuts!" "$10 or $25 GIFT Certificates"... will DRAW customers and keep clients paying.

"NEW Movers" are a strong reason for joining. Biz owners can get to them FIRST!

Don Alm

"Websites On Spec"
http://www.midasreports.com
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