Quote:
Originally Posted by Dien Rice
Hi Millard,
That sounds great!
May I ask, what exactly is "high impact marketing"? Is it the same kind of thing as "lumpy mail"?
("Lumpy mail" is where you send them something "lumpy"... It's guaranteed to get people curious to open up the envelope... One "lumpy mail" package I got once had a small stuffed toy inside, for example.)
Curious minds what to know... (Okay, I'm referring to myself.  )
Best wishes!
Dien |
Yes, it is lumpy mail, but with a difference.
I research my target and send them something specifically geared to them and THEIR interests. I also make sure it is NOT some "token" or "throw away" item. This is something that is impressive!
In the case of the Internet Guru, I sent him 42 pounds of material he could use to run his business.
Warmly,
Millard