Just happened to be checking out the word Definitely in Google...

Got a number one spot... Results 1 - 10 of about 230,000,000 for Definitely...

But Besides that it Could be a Great Marketing Tactic and A whole Lot more...

Connect it with Domain forwarding and There are Unlimited Available One-ish... Word domain names & Creative possibilities....

One Word Marketing... Think and Focus on one Specialty product at a time...

"Definitely" a little food for thought...

http://www.d-e-f-i-n-i-t-e-l-y.com/
http://www.cafepress.com/definitelyshop
6911 diggs...
http://digg.com/odd_stuff/D_E_F_I_N_I_T_E_L_Y

You just Never know... Unless you Give those Hidden & Unique ideas a Try...

Phil