1. Watch this video:
http://www.youtube.com/watch?v=vr3x_RRJdd4
2. 5th July is International Free Hugs Day
3. Create 3-4 big "Free Hugs" charts. Go to the mall or to a busy place in your town on 5th July for 2-3 hours. Its a Saturday so office districts is out.
4. Send press releases to the local media and bloggers 1-2 days before hand with the time and location.
5. Tag your biz opp with free hugs. And earn free publicity. (You could do it for fun too - without tagging your biz opp to it...)
Ideas:
i. You could organize the free hugs right outside your shop.
ii. You could wear a t-shirt that promotes your co.
iii. You could ask a friend to give away some promo material / goodies to people who pass you by - after they've hugged you.
iv. If you're a real hustler, you could also organize a whole coupon booklet that can be given away to people who hug you - where other businesses pay you to include their coupons.
Any other ideas you've got?
6. Take video of everything. And upload it on youtube.