There's been Lots of debate lately regarding bottled water vs tap water and a few other Water related issues and business ideas...

An interesting 3 page read...

May get you Thinking of more than just Bottled water ideas...

And a few business lessons Applicable to more than just water...

"People pay thousands of dollars for hundred-year-old wine that tastes like vinegar," Wilk said, citing other examples of human beliefs that may seem irrational. "People pay several thousand dollars for a cow that is cut in half and suspended in formaldehyde, but we call it art so you pay thousands for it...

"In that sense," he said, "water is a quintessentially magical substance."
http://www.washingtonpost.com/wp-dyn...l?hpid=topnews

Phil