[Ankesh]

Although I think both Yanik Silver and Marlon Sanders are top notch marketers - I would have to agree with Michael and Pete on this one. You don't need to buy those products. They are very basic.

Instead, follow an easy format of writing sales letters.

Format # 1

1. Headline
2. What is the problem people face
3. What solution are you providing?
4. Pricing
5. FAQs

Format # 2

1. Headline
2. Sub head
3. If [the problem people are facing]... then you must read this letter. Because [solution].
4. Bullet points
5. More bullet points
6. Pricing
7. Sprinkle testimonials

I've used the both of the above 2 formats for various sales letters. While it won't give you a control beating sales letter that are as good as ones written by the pros (Bencivenga etc) - they do pretty well. And are very quick to write.

Its always easier to write FAQs or Bullet Points than paragraphs.