……..is hidden where _most_ least expect to find it!

In my opinion it’s out there on the streets. Online success is _guaranteed_ through learning the offline skills.

And if you are the type of person reading this who thinks that face to face selling is not for you, or not important in these hi tech days……this post is especially relevant:-)

I have found through personal experience that direct sales provides probably the best basis for internet success. Every product or service needs to be sold. It will not sell itself by just being there or failing to address what the client _wants_

To this day, for example, it causes a wry smile when I see otherwise intelligent web site designers pitching for business by saying their design and presentation skills are the best. Complete hogwash! What clients usually want are the benefits from more sales and if a one page web site (eg Marlon Sanders) provides these benefits they could not give two hoots whether flash or streaming video are included

Anyone who has sold all day everyday for years (and truly mastered the skills) would never make this mistake. I cannot believe that so many elementary mistakes are made on the internet by the vast majority of enterprises. It seems very few people are bothering to LEARN sales skills
The downbeat commission only salesman going from job to job can be likened to most failing web enterprises…they are not aware or have the motivation to learn the basic skills necessary for success. But the answers are staring them in the face!

Here is another crucial point. If you can sell your product face to face you will learn so much more than presenting on the internet. Why? You get masses of _feedback_. If you approach a thousand businesses with your product or service personally you get 1000 pieces of feedback. If you get a thousand page views on the internet and 30 buy you only have 30 pieces of feedback!

But most aspiring internet entrepreneurs do not ever think of selling face to face because
A) Most have a fear of rejection
B) They do not want to spend the time and effort learning the skills

Having trained hundreds of direct salespeople I know that both these issues can be overcome. The result being online success as a direct result of learning the skills necessary to become successful in any arena

The problem is that most of the people motivated to learn the skills are already successful. While the others fail to spot this key ingredient abd continue to search in other areas for their holy grail

Regards
Andy Frain




Sell Web Sites Like Wildfire...