Thanks for the replies to my post!

I've been doing a little research and following your advice.

The post/sites referred to were a great help.

The "10 Part Letter Formula" otherwise referred to as the "naked truth salesletter" by Dean was excellent.

Another I came across was an article by David Frey entitled "12 Step Foolproof Sales Letter Template".

And then another great article written by Dan Lok (I think) entitled "Tricks of The Trade".

All very good, very helpful!