Millard,

My usual advice...

In my opinion most things will work with a few Focused adjustments to each particular idea & marketplace...

Keep an Eye on and Study other types of related business campaigns...

Can't beat...
http://www.google.com/alerts

For that kind of info and research...

Free seminars...
http://news.google.com/news?oe=utf-8...=Search+Ne ws

Free webinars...
http://news.google.com/news?oe=utf-8...=Search+Ne ws

Focused Press releases and Media related publicity Always does well if done right...

One the Best marketing tactics for most businesses including yours...

Media related Publicity is a constant Hot topic and Many excellent applicable ideas with a little research...

A few Quick ideas...

That can be Turned into a variety of Specialized business ideas all by themselves with a little Creativety...

PR Guy Says Bloggers Should Shut Up And Take Press Releases
http://www.techdirt.com/articles/200...29291468.shtml

Photos Published with Press Releases Dramatically Increase Visibility Online
http://bignews.biz/blog/?p=11

Yes... Video press releases... Untapped...
http://publicityhound.net/video-pres...live-and-well/
http://www.sunherald.com/prnewswire/story/673076.html
http://www.24-7pressrelease.com/video_press_release.php

Phil