I was in contact with an auto salesperson Chris Hanson awhile ago. His blog is pretty interesting

www.followupforsuccess.com

He has some impressive credentials in auto sales. One tool he uses is video email to follow up with prospects. I heard one of his customer came to his house to clear his driveway of snow. Most salespeople do not get that kind of loyalty.

He sends the prospect a video email which is personalized (including a car walk-around) for each person. It is all in his blog.

Now I live in Canada and Mr. Hanson is in the US but he took the time to send me a video email when he knows I will probably never buy a car from him. I cannot get type of service from the person I bought my car from!