Re: Question about software.
Its usually understood that the buyer retains all copyrights. So if you go with a decent company who has had 100s of clients - they won't re-sell your product. If you go with a solo freelancer - they may well do something like that.
In either case - its always a good idea to get it in writing. Before you reward the project to a coder - fax them a MoU and ask them to sign and send it. The MoU can be without any legal talk too. Don't just rely on your project specification text on elance or rentacoder.
Oh - and I've had best experience on odesk.com - not elance or rac.
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