if so perhaps you can offer a taste of what you have to offer for a 'goodwill deposit' of say $30. then if they like this they can order the whole product for $whatever with the $30 deducted.
if they dont then they can return the product and get a refund.offer an unlimited guarantee so they have a lifetime to return the product
You will find you will get a lot more orders as the customers will see it only as a 'goodwill deposit' so in their subconcious they are not actually parting with their money. also returns as always will be minimal as again in their subconcious there is no rush to return the product as they have a lifetiem guarantee so the product will probably be forgotten.
obvioulsy the minority will forget it the majority will want the full version for $ more and backend sales opportunities.

re the ad, is the wording the whole lot??? ie from Gordon Alexander to how you can too?
if so no disrespect to Gordon but will everyone who sees the ad know who he is and what Gordons reccommendation really carries?

hope this helps

mike