The good news is, the conversion rate of my site is pretty good (8.9%).

What I'm amazed at is the consistency of that rate.

If I take a big enough sample, it always comes out to that %. Early on, later, makes no difference. 8.9%.

I think that's cool. The rate itself is good. But that it always comes to the SAME rate, no matter how/when you slice it, is very cool (+ calming).

-- TW