Quote:
Originally Posted by Richard Dennis
If you haven't seen them, you really owe it to yourself to take a peek ...
... guys only ...
The Banned Ads
Richard Dennis |
Thanks Richard for sharing these...
As Roger pointed out, the reason why these are brilliant is because this is almost-free marketing by PETA. They are masters at using controversy to get many millions of dollars worth of free publicity!
They do it by being controversial. If some people didn't object to it, it wouldn't be controversial!
Not everyone likes controversial marketing, but there's no doubt it works... It's used by some pop stars (e.g. Madonna, Britney Spears) and other media stars (e.g. David Blaine) and even political commentators (e.g. Ann Coulter) all the time too, who have used free publicity from controversy to make millions for themselves...
I've mentioned PETA's publicity stunts before (though the links in that post have been lost)...
http://www.sowpub.com/forum/showthread.php?p=10143
Here are more links to PETA's publicity stunts...
http://www.peta.org/mc/inthenews/
(And you can find more links on the left side of that page...)
The point is, agree with it or not, they're certainly getting their message out. And they're able to make every $1 they spend do the work of $100 or $1,000 of advertising, through free publicity...
- Dien