I *expected* you to add your 2 cents worth when you dropped in:-)

So let's get a couple of things clear. Precisely none of my criticsms of web designers were levelled at you. I have been aware of your work and site for sometime......I have even recommended you a couple of times on Taylors board

You Linda, are certainly no ordinary designer. I am talking about the average 'follow the trend even though it does not work' type.

I also agree that graphics can help sell too. And I understand your comments about gaining results when you have initiated different graphics. But would it have made any difference if the words were'nt right in the first place? I doubt it
Graphics can help words sell....no doubt. But graphics could not sell alone without words

What I was trying to point out is that *most* (in fact the vast majority of designers) have taken the small business down the wrong path completely

The instigation of their sites has been driven by the hype of e-commerce and the drive of the designer to impress his peers with his level of techie expertise. This has lead to shopping carts with flash intros that most of the time do zip for the business
(After you have waited 2 mins for the intro to load you are going to see converging and colourful images moving about the screen right?)
They all look the same (through the drive to use the same technology) and are so cold. No personality of the small business comes over. Businesses just do not operate this way

What this trend has lead to is 10,000 widget makers trying to get their shopping cart in the top 10 on sarch engines

When it is very much my argument that a 3 or 4 page site with a bio of the owner explaining why the business is successful in that*locality* is the best way to go.

Most of these businesses have become successful through using their efforts to generate leads, phone calls or an initial dialogue. Their best interests would be served by viewing the internet as an extension of their *offline* efforts....(now if that three or four page site had the quality of graphics you offer so much the better)

But because the techies can generate oreders in the hype of ecommerce and to show off their techie skils thats what they do

And now they have dug themselves a big hole. Sales resistance from small businesses is on the increase as they are beginning to realise that this is not the holy grail the hype told them it would be. The fact is it could be......but the job has been made so much harder by the industry itself

Dont you agree?

Look forwadr to hearing from you:-)
Regards
Andy




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