I've done a variation on that theme by simply requesting (and paying a small fee if postage increased, which it didn't in most cases) my ad being included either on their statement or on an enclosure I provided.

I avoided extra charges sometimes by offering space on my enclosure for other ads they wished to place there. One was for a rural electric service that tied in with the other utility bill they were originally sending, for example.

Lots of ways to go about this. I did it a very long time ago and the idea then was novel enough that most folks wanted to participate. It'd probably be a bit tougher 'sell' these days. I found that rural services and utilities were often most receptive...which fit right in with our product.

Sandi Bowman