Back in the early 70's I had a Burglar Alarm biz in the North Shore of Chgo. My Target Market was well-to-do Home Owners.

I did the regular advertising stuff; Display & Classified Ads, Radio Ads, Direct Mailings and even Phone Calls. And...one day when I was looking over my monthly Bank Statement I received in the mail....I got a "Hot Flash".

"What if I were to PAY the bank to insert my Glossy Flyer in their Monthly Bank Statements?"

My wifee thought it was a great idea so I made up a Sample and went to the bank and showed it to a VP. He brought me to another VP....whereupon I explained I would pay them to include my piece with the Monthly Mailing to their accounts.

The Bank had my business and personal accounts so they "trusted" me and, agreed to include my flyers and they'd take out the fee from my business account. As I recall, I think I paid 3ocents per envelope.

This worked GREAT for me and helped build my business.

It could probably work today. One thing about having a Bank insert your pieces....the INTEGRITY question is answered.

Make up a Mock-Up and go talk to a bank.

Ya Never Know Unless Ya Try!

Don ALm