"Who Already Has The Audience I Want To Reach?"

and the most important word OF those 9 is...

(((drum roll here)))

"HAS"

Because "HAS" refers to the FLOW of messages that is FROM the "who," *TO* "the audience."

In other words, who is ALREADY ACTIVELY DELIVERING MRKTNG MESSAGES *TO* the audience you want to reach?

That word "TO" means the FLOW of messages is FROM the marketER *TO* the marketEE (the audience you want to reach) -- NOT the other way around!

Answer that q, then see if you can JV with whomever you come up with.

In other words, search for already existing CONDUITS of information (mrktng msgs) -- where the msgs are flowing from whomever TO your intended audience.

Cheers.

-- TW