I've been fortunate to have been able to attend 2 of Mr Cossman's Seminars AND...after each one...he had a Private Meeting with people who had products they wanted him to Evaluate and Provide some Marketing Suggestions for;

He started out both meetings with the following statement;

"DO NOT FALL IN LOVE WITH YOUR PRODUCT!"

He went on to explain that MOST "Inventor's or Product Creators"..."fall in love with their products" and will spend their last dime and minute of time, trying to find a way to make money from it.

His suggestion was....if you've Tried Your Best...Tried every avenue...and you've come to a point where Bob Blagg is now....then....it's probably time to "give it up"!....before it "takes you over the cliff"!...as harsh as that sounds.

Don Alm....who's had to "give up on many products"...before they took me over the cliff.