Hi,

Come to think of it, you can have the best of both worlds.

I'm using as my model the famous Smithy Companies "Backwards" letter by Fred Nauheim.

Here's a quote from the Smithy Companies letter:

[begin quote]

Like to locate your offices where you will enjoy:

- geographic convenience

- splendid features and services

- within-the-building parking

- banking and dining

Phone me at 775-9255. Let's talk about what you need and want ...

Cordially,

Steve Corey

P.S. Just in case you are even busier than usual, I have given you the final summarizing paragraph first. When you have the time, here's the rest:

Dear Sir,

If you need more space, less space, better space, a more desirable location, better services and facilities or additional parking, I probably have some gratifying answers for you.

(...remainder of letter snipped)

[end quote]

Gordon, you could follow this model and have the end of your letter first, and display pictures of the products, and then after the reader is drawn into your text, have the beginning of your letter.

Just my two centavos worth,

-Boyd