Phil -- thanks for those links (2/3 didn't work anymore -- but I did some more research -- used the link that did work as a jumping-off point).

Found a cool book...

http://www.amazon.com/Back-Napkin-So...dp/1591841992/

as well as a great book review blog... http://www.core77.com/blog/book_reviews/default.asp?p=2

Also, at napkinspace.com there's (apparently) even a computer program that transforms ideas into napkin style doodles.

The ozzie guy who runs napkinad.co.au is doing well -- but seemingly has not read much Jay Abraham -- has no get-a-franchise info on his site. DOING the biz yields X, SELLING 3-ring binders about HOW TO DO the biz yields 1,000-10,000 X. Oh well. Maybe I should call him to help him develop the 3-ring binder.

Cheers.

-- TW