I use something I call...."Pre-Conditioned, Controlled, Mailing"

1) I call the owner...introduce myself, tell him "I have a way for him to bring in more customers (clients, patients) via the internet and May I send more info.
2) I send my Giant PostCard with a little more info and..."Call my FREE Recorded Message to receive more info about this!
3) If he leaves his Name after the message...I then know I have a HOT one and will usually call for an appointment...or...many times, I just hop on over.

I've found that trying to provide ENOUGH info on an initial phone call is a waste of time. They think you are selling something and the "lead-wall" goes up where they shut you off and are just looking for a way to "nicely" end the call and hang up.

They are NOT Ready to make ANY "Buying Decisions" at THIS point in the "game".

I call this "TugBoat-Marketing".....referring to how a little tugboat is able to tow a huge ship into port with a huge chain. The tug starts by firing a Nylon Line up to the guys on the bow. They pull the nylon up, which has a rope tied at the end. They pull up the rope which has a chain tied to it.

Whala! Same with prospects. You must "Reel Them In"...slowly. And, when you finally sit down and talk to them, face-to-face, they've already expressed a Solid Interest in what you're selling AND....they've Seen or Heard YOUR NAME....3 Times.

I've been using this "Voice Mail" thingy ever since I learned it from Gary Halbert back in 1985. It STILL WORKS....for MY stuff anyway.

I can't understand some of the posts I've seen on other Forums where people have said, "I made 100 calls and didn't get one appointment!"

This is called, "Working Hard, Not Smart!"

Wow! If I get 3 "No's" in a row...I immediately CHANGE my words or approach.

Don Alm