Over at www.infomarketingblog.com, a recent post entitled "Storytelling Power in Ad Copy" contained information about GTP and Bud Weckesser. There is also one of Weckesser's ads, which begins with this paragraph:

"Did you ever notice that when you're fat, men don't look you in the eye? They look across your shoulder. There's no eye contact. My name is Leslie McClennahan. I'm a real person. I live near Goose Creek, South Carolina. Up until two years ago, I was never looked in the eye. By anyone."

Enjoy,
W