Gordon,

Thank you for your reply!

As always, I appreciate your experience and brutally honest insight. This gives me a good foundation in preparing copy for the different media. I am going to test market an information product; and go step by step into the web, print ads and direct mail space. Just wondering if there are any links or similarities in preparing copy for/across that media.

And on the keyword issue that may have been unclear... can you apply and use keywords from your web research in your print ad, mailorder or DM campaigns?

Have a Happy 4th of July, Independence Day 2009.

donsonic