Gordon,

Your reply is full of constructive, profitable and immediately usable information. My goals for the project are to:

a.) Include both worlds of a Downloadable file (and) a Physical product/printed home study course for customers who would like this option. (Product Format)

b.) Provide best possible pricing, value and THUD factor for a great improvement in over physically DL products. (Product Offer)

c.) I find that I'm printing tons of eBooks and PDF files these days as reading off the screen just doesn't stick or stay in my mind as long as printed materials. I've been online since 1996 and feel that printed hardcopy works best for me. (Will also ask customers what they prefer)

d.) Start marketing on the web as it's the lowest cost, and can target markets using keywords, JV's, Ezine and Email lists. Then upgrade to space ads, mailorder and direct mail.

Working on/out details in content, sales letter and offer. Organizing and bringing all the various parts of product, packaging, promotion to work effectively and efficiently together.

Will pm you with details and info once its ready for review.

Thank you for the opportunity to offer the program here at SOWPub when its ready for purchase. I will stay in touch. It's an awesome forum and close-knit community we have here at SOWPub!

Have a Happy 4th of July 2009...

donsonic