Yes, Ankesh -- I knew you'd comment + I knew you'd point that out.

I do see the discrepancy.

I've got to work all this out in my head -- it's a mindset thing.

I STILL believe "the initial spark that leads to the vast majority of transactions, emanates from the marketER, not the marketEE."

It's the getting people to pay attention factor that needs working out.

I'll keep you posted -- as my mind changes shape.

-- TW