Hi Sandi...

This is a taboo topic. It's a venus/mars thing. Men + women are DIFFERENT. Both sides are legitimate -- but many aspects are hard to UNDERSTAND.

You may or may not realize this: Many (most? all?) men are shouldering a heavy inner burden. There is no way they can discuss how their mind *really* works with many (most? all?) women.

In the words of Jack Nicholson, women could 'not handle the truth.'

The truth is, it goes way beyond the dismissive, "boys will be boys."

It is biological, and cave-man-esque. It's funny to joke about -- but it's a real serious topic, because it messes with the relationship between men + women. THAT'S why it would be impossible to make a movie called "what men want."

Women would not watch the movie, because they would find it impossible to believe. THAT'S why men have to keep it all secret, and cultivate a civilized, outer "boy scout."

Here's a BRAVE guy who's trying to bring this all out into the open, in an objective + intelligent way (though I have not listened to the cds, etc.)...

http://stores.dennisprager.com/Merch...de=DPMSN4PT-DL

I applaud him -- and I question his sanity. Just as I believe men are not capable of really understanding how women's minds operate, I don't think women can fully appreciate or comprehend how a man's mind works -- ABOUT THIS TOPIC.

Like I said, it's funny to joke around about this topic -- but really there's nothing funny about it.

What does it have to do with marketing? I guess it could be about understanding one's intended audience -- and how, maybe, sometimes that is completely IMPOSSIBLE!

Cheers.

-- TW