Quote:
Originally Posted by Adman
This is for us guys selling "Advertising" projects;
I learned long ago that, "ADVERTISER'S ADVERTISE!" If a business has bought an ad....in anything....it shows me they are "Open" to advertising in "Off-The-Wall" projects....like the ones I do.
|
Hi Don,
Great tip!
Here's something else, along similar lines...
In his book "Selling to the Affluent", Thomas J. Stanley says something similar. One method for finding affluent prospects is... look at the advertising!
Businesses that advertise over and over (in newspapers, magazines, etc.) are likely to be successful... And the head of those businesses are likely to be affluent as well.
So, it's one way of finding affluent prospects - in case you are selling to that kind of market.
I thought it was interesting, and it "dovetails" nicely with what you said...
Best wishes,
Dien