The PostCard (or Ad) with the words;

"FREE RECORDED MESSAGE REVEALS.....(whatever you're selling)
Call 555-1234 x 123 anytime"

Then the Voice Mail (or answering machine) would give a 2 minute outgoiing message extolling the Reasons Why the caller should leave his/her Name & Mailing Address for more info.

This was WAAAAYY back in 1985 when Gary first started his NewsLetters. I still have most of his NL's. They're classics.

And...I too am STILL using the PostCard and the Dollar Bill thingees.

Gary was one-of-a-kind. I got to meet with him twice. Talk about a rip-snortin' whiz-banger of a "Brain-Storming" session. It was like...HE'D SAY, "what about this?"...then I'd respond with, "Or, what about THIS?" We'd carry on for hours.

Don Alm