Dien,

A few important Lessons to Learn about Publicity stunt planning...

Never-Ever leave a paper and/or email trail in Today's world which is Almost impossible...

Especially if you're Going to Hookup, Joint Venture or Network a couple of fairly Unintelligent people together...

They must of being Thinking of becoming the next “Dummy” related Write a Book series Success story...

Bet we'll be Seeing a variety of "Balloon Boy" related Story books, Gadgets etc. etc...

Actually "Balloon Boy" Product Creation in pretty Quiet so far...

Could be some Quick "Balloon Boy" Story Books and business opportunities for a few Creative entrepreneurs who get in fast and play off of the current Publicity...
http://www.newser.com/story/71831/we...-souvenir.html

Sure Give away your Secrets...

Exclusive: I Helped Richard Heene Plan a Balloon Hoax
http://gawker.com/5383858/exclusive-...a-balloon-hoax

Robert Thomas, a collaborator with Richard Heene, revealed that Heene was planning a media stunt to promote the show...
http://news.yahoo.com/s/ap/20091019/...us_balloon_boy

Media outlet agreed to pay Heenes in balloon hoax
http://www.thestar.com/news/world/ar...n-balloon-hoax

A few more Great reads on Publicity stunts...
http://www.google.com/search?q=publi...tbs=ww:1&tbo=1

Phil