Jason,

Why not "barter" with a local reporter? Newspaper or TV?

Write a press release, contact reporter, give reporter a skylight, after they see the value, have them write up an article for the paper.

Then you could use that article as a springboard for other local papers or for local TV stations.

Think "word of mouth leverage". Low cost. It doesn't get any more powerful than word of mouth. And "press"/"media coverage" is "word of mouth leverage".

Fred