Very confused on option #3....
maybe I'm having a moment....
I can see where the consumer would love to get these cards....
SO.... who's name is on the card? First of all you would have to find a business who needed cards... Lets say I'm an oil change joint and needed business cards.... What's in it for the owner of the business to let you put 9 discounts from other businesses on the back of HIS card?
And even if he puts HIS discount on the card, I wouldn't pass out free advertising for other businesses even if they were non competing businesses.
I've sold enough advertising to know that the advertiser wants to know WHERE HIS AD IS GOING TO PLACED AND HOW OFTEN IT WILL APPEAR (ie cycle). So if you say its on the back of the local Lube & Oil business cards, you really can't guarantee the second.
Next thing... how do you put 9 of anything on the back of a business card? Even if its in color who can read it?
|