I started getting Gary's newsletter as I recall, in 1985 and that year he introduced me to his "Three-Step" prospecting system which is;

1) Send Postcards to prospects which say..."Free Recorded Message Reveals.......Call xxx-xxxx 24hrs"
2) They call your 2 minute recorded message where you give them reasons why they should leave their Name and Address for more info.
3) You send them your sales letter

And the 2nd idea was a way to sell high-priced programs by....
1) Make a Homemade Video explaining why people should buy your program or product
2) Run ads saying "Free Video Reveals How To....
3) And here's the Kicker; at the bottom of the ad say, "Send a Refundable Deposit of $20. If this is not for you, simply return the video and your $20 will be promptly refunded"

Both ideas are STILL the best ways of marketing most any product or program.

Don Alm

> Hi,

> Obviously, I mean the best technique or
> philosophy or whatever that you learned or
> got from reading Halbert's books or
> newsletters.

> Please put it into your own words or quote
> directly, if you care to post a followup to
> my question.

> The best advice I personally got from
> Halbert's material is to only sell something
> that you're *proud* to sell.

> Thanks in advance for any replies.

> Best,

> -Boyd