1) I have a website (www.valudisk.com) where I sell a software program that tells business owners "How To Find How Much Their Business Is Worth".

My Target Market are business owners. I send an "oversized" postcard (81/2 x 51/2) which says,
"Find Out What Your Business Is Worth...Instantly!
Go To...WWW.VALUDISK.COM

2) I've created complete ready-to-go websites INCLUDING a great Domain Name for certain "niche" markets.
I send a Giant PostCard to members of these markets saying;
"I've created a WebSite for YOUR Business! It is located at...WWW.SPECIALDOMAIN.COM
Go Up And Check It Out!"

When they get to the site I have a note which says "Only ONE business will get this ready-to-go website! First one to order it...Gets It!"

"Overwhelming CURIOSITY" gets people motivated to go to the websites.

I'm sure it depends on WHAT it is you are selling will depend how successful the PostCards are.

Don Alm

> Adam,

> I haven't tried this personally...but I
> will. I've read several case studies about
> this idea working very well.

> Cheap to test, too!

> Ron